B-to-B Cataloging Every Cataloger's Guide to Analysis
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By George Hague
Editor's note: This is the first of a two-part series on analytics and measurement. This month's column focuses on circulation essentials.
Response analysis sets direct marketers in their own class. Of all the marketing professions, we have the best opportunity to be precise in our response analysis and predictive in our forecasting.
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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