B-to-B Cataloging Every Cataloger's Guide to Analysis
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Contribution per order. Take your contribution-per-segment number and divide it by your number of orders.
Sales per book. Divide your gross sales per segment by the quantity mailed per segment.
Segment Your Segments
Your main segmentation categories are housefile segments and rented lists. Within these categories, further segment your lists by:
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- People:
- George Hague Editor
- J. Schmid
- Places:
- Mission, Kan. Reach
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