15 Tips in 30 Minutes: Building a No-Fail Customer Acquisition Program (2014 Retail Marketing Virtual Conference Session)
Speakers: John Lawson, CEO, ColderICE Media & Author of Kick Ass Social Commerce for E-preneurs
Click above/below to view this webinar, originally offered as a session at 2014 Retail Marketing Virtual Conference & Expo.
If you're like most retailers, acquiring more customers is at the top of your to-do list. However, due to cost and its complexity, the task frequently gets pushed aside. Acquiring customers is easier than you might think, however. In fact, you're probably missing valuable opportunities right now to acquire new email subscribers, social advocates and loyal customers. And as you know, each missed opportunity is one less conversation and one less purchase.
Check out this educational session with John Lawson, CEO of ColderICE Media as well the author of "Kick Ass Social Commerce for E-Preneurs," as he runs through 15 ways to acquire news customers in 30 minutes. Tactics to be discussed include promoting digital engagement in-store; asking for customers' email addresses at the point of sale (online or in-store); and sending in-store receipts to customers via email. John will also leave time to take your questions.
Attendees to this session will learn the following:
-- 15 easy-to-implement ways to acquire new customers;
-- what NOT to do when implementing a custom acquisition strategy;
-- customer acquisition trends for holiday 2014 and beyond; and
-- so much more!