To create, implement and execute an omnichannel strategy, companies must focus on three things: people, processes and technology.
Perhaps no other industry has been impacted more by the rise of e-commerce, digitization and the disruptive power of mobile than retail. Studies from Nielsen, Deloitte and others have focused on the shift in the balance of power between retailers and consumers, but few have delved into how these disruptive forces are perceived by the retail…
A year-and-a-half ago, as numerous countries dealt with WannaCry’s aftermath, ransomware was one of the hottest topics in retail IT — and all feared what would happen if their systems were suddenly held hostage. But even by the end of 2017, security firm Malwarebytes found that ransomware attacks dropped off significantly. One potential reason: Ransomware…
If your store’s doors are locked, three seconds is all it takes for a shopper to rattle the handles, then turn around and go somewhere else. For many retailers, the holiday season is a time of both trepidation and anticipation. As both Macy’s and Lowe’s discovered last year with site outages due to overcapacity, it’s…
With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season — but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window. How can retailers craft engaging, relevant pricing and promotions…
Merchants need to start looking ahead and think about new approaches to turn holiday shoppers into year-round customers.
Let’s look at three major trends merchants should be aware of when determining how to approach omnichannel for the holidays.
The long awaited time of the year is finally here, and with giants like Amazon.com taking a stronghold on the market retailers will need to put their best foot forward to rise above this holiday shopping season. This year, Americans spent around $3 billion online between Prime Day and Labor Day, and Black Friday is…
Last year, the retail industry had its most lucrative holiday shopping season in years, and 2018 is expected to beat that record. According to the National Retail Federation (NRF), holiday retail sales in November and December are expected to increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89…
Amazon.com has become synonymous with online shopping. Just as “google it” or “I need a Band-Aid” have become colloquialisms, so has “order it on Amazon.” I work with dozens of millennials and have a 5- and 7-year-old at home, and whenever they need something, their first response is “get it on Amazon.” The “culture of…
