Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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4. Content management: Online shoppers like choices and most B-to-C e-commerce brands don't disappoint, giving them an impressive array of products and content sorted by product name, product category and best-sellers.
B-to-B brands have even more reason to employ strong content management capabilities in their e-commerce platforms. With B-to-B product catalogs dwarfing those of most B-to-C providers, especially in industrial and similarly complex B-to-B sectors, it's essential for e-commerce systems to facilitate the accurate and seamless management of online product information and content.
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- Amazon.com
Bob Barr
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