Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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2. Robust search: Like B-to-C shoppers, B-to-B buyers want the ability to quickly locate specific items in a product catalog. In B-to-B e-commerce, large and complex product catalogs make it even more difficult to display a small number of relevant SKUs to shoppers using typical search behaviors.
By implementing an e-commerce platform with robust search functionality, B-to-B brands can significantly improve their ability to display the right products at the right times. The caveat is that the deployment of robust search in a B-to-B context may require modifications to address B-to-B-specific issues like custom pricing and the availability of customized product offerings in search results.
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- Companies:
- Amazon.com
Bob Barr
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