Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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Cookie storage is a very simple way for B-to-B brands to create product recommendations based on buyers’ unique shopping habits. However, B-to-B e-commerce sellers should also consider using more advanced personalization capabilities that enhance the online experience by pushing tailored product recommendations to business customers.
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- Amazon.com
Bob Barr
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