Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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5. Analytics: In the area of buyer analytics, B-to-B e-commerce is as strong, if not stronger, as B-to-C e-commerce technology. B-to-B retailers should work to use the data at hand. Leveraging a solid e-commerce solution, B-to-B brands can provide their customers with order histories for individuals, departments and the entire company. Likewise, buyers have access to invoices and reports, which can then be exported to the customer's internal enterprise applications.
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- Amazon.com
Bob Barr
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