Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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B-to-B providers need to follow the lead of B-to-C brands and prioritize the creation of truly exceptional online customer experiences. Although there are many ways this can be accomplished, it begins by understanding the needs and preferences of online customers, then shaping the online experience to reach multiple types of shoppers.
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- Companies:
- Amazon.com
Bob Barr
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