Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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3. Optimized browsing experiences: The best B-to-C e-commerce sites (e.g., Amazon.com) feature highly optimized browsing experiences that streamline customers’ ability to browse and research products. At the same time, these sites also provide an exceptional experience for customers who prefer to rapidly locate and purchase specific products.
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Bob Barr
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