Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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The takeaway from today's e-commerce landscape is that even though B-to-B e-commerce isn't as successful as B-to-C e-commerce, there are several simple strategies that B-to-B brands can employ to achieve similar outcomes. The key for B-to-B brands is to gain a deeper understanding of the ways in which B-to-C companies are leveraging technology to conduct business online, then adapt those strategies to the B-to-B environment.
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- Companies:
- Amazon.com
Bob Barr
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