Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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While the adaptation of B-to-C e-commerce features can dramatically benefit B-to-B e-commerce, it's important to note that an advanced e-commerce architecture must also enable brands to manage issues that are specific to B-to-B buyers. For example, capable e-commerce platforms are able to address complex workflows, tiered pricing, purchase orders, regulatory support, governmental procurement requirements, tax exemptions and other requirements that aren't applicable in the consumer marketplace.
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- Companies:
- Amazon.com
Bob Barr
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