Why B-to-B E-Commerce is Lagging Behind B-to-C
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Bob Barr
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Effective B-to-C e-commerce architecture delivers features and functionality for both researchers and those looking to make a quick purchase. On many sites, consumers also have the ability to "click to call" or "click to chat," creating an instant connection to customer service personnel who can further enhance the online shopping experience.
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- Companies:
- Amazon.com
Bob Barr
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