Why B-to-B E-Commerce is Lagging Behind B-to-C

B-to-C e-commerce has radically transformed the modern marketplace, delivering big rewards to consumer-facing brands, with B-to-C e-commerce spending expected to surpass $1.25 trillion in 2013. But with few exceptions, B-to-B e-commerce has been less successful in capturing the attention (and wallets) of business buyers.