Bitcoin is primarily attractive to users who are keen to save on transaction fees on transferring money online, as well as those who prize their online privacy extremely highly. Users buy Bitcoins from Bitcoin wallets like Coinbase and store them in their secure online vaults. When they make a purchase online from a merchant that accepts Bitcoins, all they need to do is transfer the appropriate number of Bitcoins into the merchant's account just as they would pay cash at a cash register. The merchant need not know your name, address, credit card number or any other personal details.
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- Ryan Rommann
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.