5. Person-to-Person (P-to-P) payments: P-to-P payments basically deal with payments made by users to their friends, kind of like splitting a check at a restaurant between two to three friends. The most common use cases for P-to-P payments include dining, gifting cash, entertainment (e.g., movie or event tickets), household utilities, rent, etc. Apps such as Venmo allow users to send money to their friends by writing a simple message and the amount to be transferred via their smartphones. The best part about P-to-P payment apps is that money transfer is either free or negligible, depending on the card or bank account linked to these apps.
- People:
- Ryan Rommann
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.