Another benefit according to an MIT study is that consumers tend to spend more when they avoid paying by cash and use alternate payment modes like card or mobile instead.
With all those benefits racking up, it's time that you caught up with the times and moved on to the latest in payment technology.
Rohan Ayyar dons multiple roles in SEO and analytics at E2M, a digital marketing firm. Follow him on Twitter at @searchrook.
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- Ryan Rommann
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.