Taking this digital wallet concept to the mobile space, Google launched its Google Wallet for Android devices in 2011. Users can link their bank accounts or debit and credit cards, loyalty cards, coupons and store credit notes to Google Wallet and pay at retail outlets by simply tapping on a near field communication-enabled point-of-sale (POS) machine and entering their personal payment PIN. No swiping cards, no counting out change!
- People:
- Ryan Rommann
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.