Benefits of Going Cashless and Cardless
The data and trends discussed above indicate a rapid invasion of never-before seen payment mechanisms. These mechanisms don't just make the process of payments easier for consumers, but also improve payment security and user privacy. Some of these new payment methods actually help business owners learn more about users' buying behavior, which can then be applied to improve user experience and grow conversions.
- People:
- Ryan Rommann
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.