P-to-P payments currently log in about $13 billion in transactions annually. This figure is set to grow by over five times in the next three years to $68 billion. To put that figure into perspective, friends paying for other friends will amount to the 2014 annual revenues of Comcast, the world's largest cable and broadcasting company.
- People:
- Ryan Rommann
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.