Apple Pay uses the same payment format with a few modifications like Touch ID as a payment validation and generating a unique payment token per user that's stored locally on the phone, thus reducing the chance of fraud even further.
2. Mobile POS systems: Humble POS machines that retailers have been using for decades now are getting a facelift too. It's no longer necessary for a user to walk up to a cash register to swipe their card. They have the option of swiping their card at a mobile POS point anywhere in-store - or even outside. For instance, if you're planning to attend a trade show, you could integrate a mobile POS into your system and turn your smartphone into a portable POS station.
- People:
- Ryan Rommann
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.