Are You On Board With the Future of Payment Systems?
Ryan Rommann writes in an interesting piece in Forbes that Americans are twice as likely to carry a phone as cash; the figure goes up to four times for millennials.
According to Accenture's study on payment mechanisms, 40 percent of consumers have already used their mobile phones as payment devices in 2014. This number zooms to 52 percent among millennials. The same study goes on to reveal that nearly 80 percent of users would switch to mobile payments with the right incentives (i.e., discounts and coupons).
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at firstname.lastname@example.org.