Cover Story: A Beautiful Marriage
Omnichannel Retailer of the Year Brian Watkins leads Ritani's unique channel integration strategy
The company's e-commerce team has worked hard to create an online shopping experience that's comparable to the offline retail stores it works with.
"Our local presence is with some of the highest-end jewelers in the country," notes Kevin Flaherty, Ritani's vice president of marketing. "Our online shopping experience has to be as good as their in-store experience in order for our model to work."
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