Buying an engagement ring ranks as one of the biggest purchases a consumer will ever make, both in terms of a sentimental and financial investment. Now imagine going through this entire process online — browsing a website to create the exact ring your future spouse will love, making sure it's sized just right and then paying for it via an e-commerce checkout page. Ritani is trying to make this experience the norm rather than the exception … with a healthy assist from traditional brick-and-mortar storefronts. Leading Ritani's efforts at transforming the traditional retail jewelry store model is Brian Watkins, the company's president.
Blue Nile
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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