Nordstrom Expands New York Presence With 2 ‘Local’ Stores
May 3, 2019 at 11:47 am

Nordstrom waited decades to expand in Manhattan, but now it’s making up for lost time. The upscale department store chain introduced its men’s store last year and is opening a seven-story flagship store this fall. And Nordstrom has more planned for New York City. In September, it will open two small outposts in New York…

3 Innovations From Nordstrom to Inspire Your 2019 Retail Strategy
March 20, 2019 at 12:52 pm

This past year, Lord & Taylor announced it would close its flagship store in New York City, as well as 10 of its other retail locations through 2019. While many long-established retailers have struggled to keep up in an increasingly omnichannel retail environment, the announcement still came as a surprise for many people as the…

A Q&A With Erik Nordstrom at Shoptalk
March 4, 2019 at 2:51 pm

In an opening keynote session at Shoptalk in Las Vegas yesterday, Erik Nordstrom, co-president of Nordstrom, was interviewed by Courtney Reagan, a retail reporter for CNBC. The discussion touched on a variety of topics, from the future of department stores to omnichannel innovation to redefining the brick-and-mortar shopping experience. Erik Nordstrom also commented on the…

Nordstrom Security Breach Exposes Sensitive Employee Data
November 13, 2018 at 2:57 pm

Nordstrom is notifying employees of an information-security breach that exposed their names, Social Security numbers, dates of birth, checking account and routing numbers, salaries and more. Employees across the company received an email notification and apology from co-President Blake Nordstrom on Wednesday informing them of the breach, a company spokesperson confirmed Friday. Some employees, who may not…

A Look at Nordstrom's Relaunched Loyalty Program
October 24, 2018 at 10:27 am

Nordstrom announced last month the evolution of its customer loyalty program, The Nordy Club, launching this fall. The program incorporates the traditional point system and favorite benefits of Nordstrom's previous loyalty program, while offering customers personalized and enhanced service and experiences, including exclusive access to product and events as well as more convenient ways to shop…

Nordstrom Local and the Growth of Experiential Retail
August 3, 2018 at 8:32 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Nordstrom's inventory-free Local stores, and why experiential retail is integral to the future of brick-and-mortar.

Facebook Ads Helping Nordstrom Bridge Online-Offline Shopping
June 8, 2018 at 2:20 pm

Social media and mobile go hand-in-hand. The vast majority of consumers are using their mobile devices to access social media sites. According to comScore, 80 percent of all social media time is spent on mobile devices. And with more consumers opting to shop on their smartphones, it makes perfect sense that retailers would combine the…

Nordstrom Acquires 2 Digital Retail Startups
March 9, 2018 at 12:31 pm

Nordstrom announced yesterday that it's acquiring two leading retail technology companies: BevyUp, a digital selling tool, and MessageYes, a platform rooted in conversational commerce. More specifically, BevyUp is a platform that allows sales associates to communicate with each other on the back end, and encourages shoppers to share information with each other and browse items…

Top Women in Retail 2018: Shea Jensen, Senior Vice President of Customer Experience, Nordstrom
January 15, 2018 at 9:08 am

Total Retail and sister brand Women in Retail Leadership Circle (WIRLC) are proud to present our eighth annual list of the Top Women in Retail. This year's list features a who's who of top female executives in the retail industry. Take advantage of this opportunity to learn more about some of the brightest minds and leaders retail has to offer.