Cover Story: A Beautiful Marriage
Omnichannel Retailer of the Year Brian Watkins leads Ritani's unique channel integration strategy
"We're sharing a part of our proceeds back to that retailer, and then we almost become a lead-gen engine for them. That customer just bought a platinum engagement ring for $10,000. The very next thing any sales associate should do is show them the matching wedding band that's in the display case or start talking to them about other gifts they want to start thinking about. There's a natural flow to this process that allows them to be the trusted retailer along with Ritani in making that sale successful."
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