Cover Story: A Beautiful Marriage
Omnichannel Retailer of the Year Brian Watkins leads Ritani's unique channel integration strategy
"We find that it's a very compelling proposition in a retail environment that's unique and different than the U.S.," says Watkins about Ritani's in-store preview program coming to Canada. "We think this online component, given the distribution of Canada's population, has great appeal."
Ritani also recently signed a multi-year agreement with GE Capital Retail Bank for a branded private label credit card program. With a 25-year-old to 35-year-old target demographic, Watkins believes this move is a differentiator for Ritani on two levels.
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