Apple Pay made its much awaited debut in October 2014, and as with everything Apple does, the conversation on alternative payment mechanisms has gained center stage.
Is there even any credence to all the clamor about new payment mechanisms? What happened to good ole' cash, checks and credit cards?
Business Insider's data on cash payments shows that the usage of cash is set to decline at a rate of 1.1 percent on a compounded annual basis. Check payments, the mainstay of the formal payments economy for about a century, are declining much more rapidly at 10.8 percent.
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Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at searchrook@gmail.com.