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Testing Helps Drive Online Revenues for JanSport

A latecomer to the e-commerce party, JanSport has been making up for lost time in large part to an ongoing testing program that's helped to optimize the brand's website. Prior to May 2013, JanSport didn't have an e-commerce site; it sold its backpacks via wholesale partnerships with national retail brands. Upon launching its e-commerce site,…

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Email Marketing 2015

Welcome to Email Marketing 2015. This year’s report offers a treasure trove of data and insights…