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Facebook Leads Digital Marketing Spend for Retailers, Study Finds

Social media marketing is on the rise. According to the annual State of Online Retailing 2016: Marketing and Merchandising report conducted by the National Retail Federation and Forrester, paid search and email marketing top retailers’ lists of effective customer service and acquisition channels. The study, released at Shop.org's Retail's Digital Summit, found that 92 percent of retailers…

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