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Macy's a Victim of the Country's Trump Divide

In a polarized country with consumers divided over President Donald Trump, Macy’s may have to give up its nonpartisan identity to survive. Ad Age reports that Macy’s has long been the “quintessential midpriced department store,” appealing to both red and blue state shoppers. Macy’s removed Donald Trump-branded merchandise in 2015 after the then-nominee made comments…

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