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How Politics, Hashtags Changed the Face of Retail

Political polarization, voter tribalism, and more recent and fervent social movements like #grabyourwallet, #MeToo and #TimesUp have changed the face of brand engagement and consumer loyalty in the retail category, according to new consumer values and insights identified in the Brand Keys 23rd Customer Loyalty Engagement Index® (CLEI). The annual survey conducted by the New…

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