How to Retain Holiday Customers
Sponsored by: Optimove
Speakers: Gannon Hall, Chief Product Officer, Spring; Amit Bivas, Chief Marketing Officer, Optimove
The holiday shopping season presents a prime opportunity for retailers to acquire new customers. It's the time of the year when consumers are eager to shop, and this often leads them to visiting retailers for the first time. The key for retailers is to make sure it's not their last time.
A recent study found that it costs seven times more to obtain a new customer than to keep an existing one. Therefore, the challenge for retailers is to get those first-time holiday customers, most acquired in the month between Black Friday and Christmas Eve, to come back and purchase again in the new year.
In this interactive webinar, our expert panel of speakers will address the following topics:
- the value in having a customer retention strategy in place;
- how technology, including artificial intelligence, can be leveraged to develop customer loyalty;
- ways in which data can provide the secrets to converting one-time holiday buyers into long-term customers; and
- the types of campaigns that are successful in generating repeat purchases.
Sponsored by Optimove
See below to view this webinar!