Why Product Content is Your Secret Weapon to Driving Online Sales
Sponsored by: Salsify Doug Cadmus, Principal, Human Industries; Deena Ghazarian, Senior Vice President of Global Sales and Strategy, Monster Cable Products
Speakers:
The emergence of new online marketplaces (e.g., Wal-Mart, Staples), social commerce solutions (e.g., Twitter's "Buy" button), Google's "Buy" button and extended product attribute guidelines have all served to shine a light on the importance of product content in consumers' omnichannel shopping experiences.
This free webinar will explore the following topics:
- why product content is key to your e-commerce strategy;
- how product content leads to better (and more profitable) supplier-retailer relationships;
- the role of product content in better serving omnichannel shoppers; and
- much more!
Sponsored by Salsify
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