Direct Mail
December 23, 2019 at 12:38 pm
2019 was certainly a big year for retail news. Here's a look at the top news stories published by Total Retail in 2019, ranked by number of page views.
December 23, 2019 at 11:45 am
Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…
July 30, 2019 at 11:27 am
Every business has a website, and every website has the challenge of converting its visitors. On average, 97 percent of website traffic remains unknown and unconverted. In addition, while digital retargeting is important for keeping brands in front of visitors, the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…
June 14, 2019 at 10:25 am
With the prominence of the internet and social media in our daily lives, many companies think direct mail’s importance has dwindled over the years. However, an increasing number of marketers are actually adding mail back into their marketing toolbox once again. According to the Data & Marketing Association, customer response rates have increased year-over-year by…
May 23, 2019 at 12:55 pm
On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its new loyalty program. According to Yahoo Finance, co-president Erik Nordstrom said on a post-earnings conference call that the company stopped sending rewards "notes" to its…
May 15, 2019 at 11:18 am
The retail landscape is becoming more and more competitive, and shoppers’ inboxes are becoming spammier and spammier. Despite all the noise, however, we’re finding a handful of brands that are successfully rising above the marketing fray. As masters of digital, direct-to-consumer (DTC) brands are defying the status quo and creating a new retail world order.…
May 9, 2019 at 9:19 am
Marketers have more options to reach consumers than ever before. With so much focus on new technology and digital trends, it can be easy to forget about offline marketing and the positive impact it can have on your bottom line. In fact, a recent survey by FedEx Office found that 80 percent of small business…
January 10, 2019 at 12:21 pm
Have you ever found yourself stuck when designing a direct mail campaign because you're not sure what offer or promotion to include? You're not alone; we've all been there. The promotion you choose should ultimately depend on what you're trying to achieve — e.g., increased sales, lead generation, awareness, etc. It should also reflect the…
November 20, 2018 at 10:06 am
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November 16, 2018 at 5:06 pm
2019 was certainly a big year for retail news. Here’s a look at the top news stories published by Total Retail in 2019, ranked by number of page views. 1. May 10: Sears’ New Logo Gets Mixed Reviews Sears unveiled a new logo on its social media channels in May, and while the company said […]
