Direct Mail
For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers inโฆ
In this webinar, our experts will discuss best practices for incorporating and measuring direct mail in your buyerโs journey.
As we move towards Q4, retailers are gearing up for the most exciting shopping season, including Black Friday deals and holiday shopping campaigns. With such high traffic, the fourth quarter is crucial for marketers looking to maximize brand awareness and drive purchases. In todayโs digital age, the mailbox may not be the first place youโฆ
Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery Ward's revolutionary mail-order business, Montgomery Ward and Company, kickstarted a retail revolution. A modest one-page "catalog" marked the beginning of a transformative era for retail direct mail, igniting the immense potential of reaching customers through their mailboxes. In today's highlyโฆ
Itโs no surprise this yearโs holiday season might look different, arriving during a time of historically high inflation mixed with ongoing recession fears. But despite pandemic-related challenges and supply chain disruptions creating concerns during last yearโs holiday spending, it was a record-breaking season for consumers. Still, due to so much economic uncertainty, 63 percent ofโฆ
For the past several years, the phrase, โprint is dead!โ has been ringing in every marketerโs ear and often echoes in the background of post-pandemic marketing articles. The apocalyptic, knee-jerk reaction to the explosive growth of digital channels is understandable, with staggering statistics such as continued projected double-digit growth through 2023 for the e-commerce retailโฆ
In episode 359 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lisa Erickson, senior director of customer relationship management and loyalty at Sleep Number, the leader in sleep health, science, and smart bed innovation. Erickson discusses her professional background and current role, how Sleep Number is differentiating itself by transitioning to a well-being brand that sells sleep, and how its loyalty program drives long-term customer engagement and education.
My experience with postcard programs is that they're profitable. Their potential scale is set by the size of the profitable universe of website abandons that a companyโs website traffic generates each month. Therefore, the good news is that sending a postcard to a website abandon is profitable; the bad news is that these programs areโฆ
The first touchpoint โ itโs the gateway to a unique customer experience (CX). Itโs also integral to adding another consumer into the sales pipeline. Yet it can be tough to break through all the clutter and encourage potential buyers to engage with a brand. How much noise distracts consumers from taking the first step andโฆ
Analyzing the Role Direct Mail Can Play in an Effective Digital Retargeting Strategy