Web Optimization

What Retailers Need to Understand About the Online Apparel Shopper
April 14, 2022 at 8:15 pm

Now over two years into the pandemic, the apparel retail category is steadily recovering following declines in 2020. With consumers returning to in-person workplaces, schools and social activities, the need for new clothes has been met with changes to the retail landscape and, inevitably, the role of digital vs. in-store shopping. A new report from…

Retailers: It’s Already Time to Start Preparing Your Apps for Next Holiday Season
March 15, 2022 at 3:40 pm

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

4 Tips to Successfully Launch an Online Store
March 9, 2022 at 5:05 pm

Today, retailers spanning nearly every industry have an online shopping component. For many industries, though, launching and managing an online store is filled with frustration and growing pains. After all, the online shopping experience is vastly different and more complex than in-person shopping, and successfully launching an online store comes with challenges. Whether it’s posters,…

6 Ways to Influence Purchasing Behavior
February 23, 2022 at 2:44 pm

History tells us that until a consumer hits “Buy,” they can easily change their mind or a competitor could snatch them away. At every step of the customer journey, a dozen brands are competing for their attention. That’s why you need to do everything you can to nudge potential customers along the path to purchase.…

How Coveo Solves Today's E-Commerce Discovery and Search Challenges
February 9, 2022 at 6:19 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Brian McGlynn, general manager of e-commerce at Coveo, an artificial intelligence (AI) relevance platform that powers e-commerce experiences for search, navigation, recommendations, and personalization. McGlynn discusses his professional background that led to his current role, an overview of Coveo's business offerings, and what…

4 Common E-Commerce CX Mistakes and How to Fix Them
February 3, 2022 at 6:58 pm

In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “4 Ways to Stop Irritating Your Consumers in 2022,” authored by Pamela Erlichman, chief marketing officer at Jebbit, quiz software for capturing first-party data. The author writes that the online shopping experience…

4 Ways to Stop Irritating Your Consumers in 2022
January 31, 2022 at 10:40 am

Online shopping is pretty much the norm these days. More consumers are buying more products across a greater range of categories than ever before. For their part, brands and retailers are anxious to close sales, and in that pursuit deploy a number of tactics to ensure that happens. However, it’s not exactly a fun experience…

7 Ways to Make Your E-Commerce Site More Accessible to Consumers With Disabilities
January 18, 2022 at 11:36 am

Twenty-six percent of Americans live with a disability, accounting for $490 billion in disposable income every year. These consumers want to discover products, learn more about them, and purchase easily, rights guaranteed by the Americans with Disabilities Act (ADA). A 2019 survey of disabled shoppers revealed that 86 percent would pay more for the same…

Kitsch Accelerates Site Speed With Image Optimization Feature
January 5, 2022 at 1:39 pm

A picture may be worth a thousand words, but for online retailers, the right picture format can be worth a few extra conversions. In the highly competitive world of e-commerce, one thing is certain — speed matters. Study after study shows that customers’ tolerance for slow digital experiences has a meaningful impact on how they…

Steps Online Retailers Can Take Now to Evade Disruptions This Holiday Season
December 9, 2021 at 9:27 am

There’s a new Black Friday tradition and it’s much more problematic than long lines and empty shelves: IT outages. During 2020’s Black Friday weekend, nearly 50 major brands suffered outages or site performance issues. PetSmart and Missguided experienced the most issues, per data from web optimization software company Yottaa, while brands like Zara, Dick’s Sporting…