Web Optimization

Analyzing Black Friday and Cyber Monday Disasters
November 30, 2018 at 12:28 pm

Thanksgiving weekend has evolved into the biggest shopping days of the year, with Black Friday and Cyber Monday deals enticing people to purchase gifts early as well as items they’ve been coveting for months. This year, Black Friday online sales soared to $6.22 billion in the U.S., a 24 percent jump from a year ago…

Developers: Retailers’ Secret Weapon for the Holiday Season
November 28, 2018 at 9:35 am

The holiday shopping season is in full swing, with online sales records smashed yet again. Thanksgiving Day, Black Friday and Cyber Monday all saw record online sales this year, and the spending is expected to continue through the rest of the holiday season. While the sales numbers make exciting headlines, a group driving retailers’ success…

Crate and Barrel is Driving Engagement With Interactive Product Imagery
November 2, 2018 at 1:59 pm

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

6 Website Flaws That Will Chase Your Customers to a Competitor
October 25, 2018 at 4:28 pm

Your website is the first impression you make on a user and the last you leave. It will either provide an intuitive experience or a frustrating one. It has the power to either engage prospects or deter them, inviting them to make a purchase or encouraging them to seek out a competitor instead. According to…

How Retailers Can Optimize Their Sites for Peak Holiday Sales
October 16, 2018 at 10:43 am

It’s crunch time for retailers with the holiday shopping season just a few weeks away. With the continued demise of brick-and-mortar stores, retailers are grappling to create a digital experience that delights across every channel. Amazon.com's Prime Day fail this summer showed the importance of ensuring your site is geared to deal with surges in…

Catching Up on Quality Assurance in the Dog Days of Summer
August 30, 2018 at 10:38 am

Summer goes by fast, but it can feel really slow when you’re stuck at work — especially when it seems like the office is empty and everyone has taken the week off. But just because there may not be any urgent projects demanding your time or teammates demanding your attention, it doesn’t mean you can’t be…

Performing a Risk Analysis of Your E-Commerce Website
August 21, 2018 at 9:38 am

When you operate an e-commerce website, there are probably a few things that are high on your list of priorities: functionality, usability, mobile friendliness and performance come to mind. But sometimes it can be difficult to know exactly which test cases you should spend your time and energy on. The key is understanding your application…

eTail East Arms Online Retailers for the Coming Holiday Shopping Battle
August 13, 2018 at 1:15 pm

Attendees to the eTail East Conference in Boston last week may have suffered from a heat wave, but it didn’t stop them from thinking about the holiday season a few months away. The agenda for this year’s conference featured insightful and useful content focused on helping retailers make the most of the upcoming 2018 holiday shopping…