Web Optimization

Tips on Optimizing Category Pages for Conversions
February 23, 2021 at 2:02 pm

Would you like the category pages on your website to convert better? It sounds like a silly question, I know. A well-planned category page informs the user and moves them closer to checkout. A poorly planned category page will often send users back to Google to look for another site that carries products like yours.…

3 E-Commerce Priorities for Global Leaders in 2021
January 26, 2021 at 7:48 pm

The current rollout of vaccines gives hope that the light at the end of the COVID-19 tunnel is possibly near; however, this won’t slow the explosive growth in e-commerce that 2020’s lockdowns dramatically accelerated. eMarketer projects that U.S. e-commerce sales will reach $843.15 billion — 15 percent of total retail sales in 2021 — up from $794.5…

How Digital Excellence Became Retail’s Hottest New Look
January 19, 2021 at 3:21 pm

While COVID-19 has brought lots of uncertainty to our world, nothing has been “certain” in the retail world for a very long time, and the current pandemic has undoubtedly disrupted anything resembling “business as usual.” However, whether you run a tiny, web-only startup, are the owner of a single small town brick-and-mortar shop, or the…

Simple Ways Operations Can Help Improve Checkout Conversion
January 12, 2021 at 7:40 pm

Lots of design literature has been written to document e-commerce shopping best practices. User experience (UX) and user interface strategies, like checkout flows or microcopy, matter for increasing purchases. The role operations can play with improving conversion and revenue is often ignored because of its multiple levels of difficulty. Unlike a button, whose color can…

How E-Commerce Quizzes Boost Conversion Rates With Personalization
January 11, 2021 at 9:13 pm

The e-commerce industry recently saw a massive boom from the pandemic, causing a shift to more online shopping. This led to 20 percent growth for the e-commerce industry, which was originally estimated to take five years. This shift led to a loss of one-on-one interactions between businesses and customers — an experience many consumers desire.…

Decreasing Online Shopping Cart Abandonment Through Crowdtesting
December 21, 2020 at 5:27 pm

U.S. Department of Commerce figures show that even with many retail outlets closed for several weeks due to the COVID-19 pandemic, total retail sales rose 4 percent between January and June 2020. Much of this was driven by a 30 percent increase in e-commerce spending. Now, a new Pollfish survey shows nearly 77 percent of…