Web Optimization

What Most E-Commerce Brands Get Wrong About A/B Testing — And How You Can Get it Right
January 3, 2020 at 10:58 am

Most retailers are familiar with how A/B testing can help them optimize different elements of their website to increase engagement, conversions and, ultimately, revenue. From product recommendations to banner images to discounting levels, there's almost an infinite number of elements that can be tested to improve the experience of each site visitor. Most retailers at…

How Retailers Can Optimize UX/UI Enhancements to Deliver the Best ROI This Holiday Season
December 10, 2019 at 11:02 am

When it comes to driving digital return on investment from the holiday shopping season, there are things you can’t control, and things you can. One of the things you can’t control is the shorter season this year, which will deprive retailers of six days to capitalize on the gift-giving mood. Another thing that’s out of…

Costco, Nordstrom Rack Websites Crash From Early Black Friday Traffic
November 29, 2019 at 10:46 am

Late Wednesday night/early Thursday morning, both Nordstrom Rack and Costco were experiencing issues with their websites as consumers frantically shopped the Black Friday deals in advance. Business Insider was first alerted to these site crashes by web optimization company Yottaa. Consumers have taken to social media to complain that they were unable to complete orders online…

10 Ways for Retailers to Survive Another Holiday Season
November 25, 2019 at 12:36 pm

There’s a reason why the shopping season after Nov. 1 feels like the Super Bowl of retailing. According to industry data, almost half of all retailers’ sales occur between Nov. 1 and Dec. 31. The newest forecast from eMarketer predicts U.S. retail sales for the 2019 holiday season will climb 3.8 percent to $1.008 trillion, with…

Retailers: It’s Time to Prepare for Your Holiday Outages
November 21, 2019 at 10:43 am

As retailers ramp up their planning for the 2019 holiday season, they need to prepare for a number of factors that can negatively impact website performance. It’s not enough to simply ensure there's sufficient network capacity for the traffic they're forecasting. First and foremost is security, and preventing the debilitating performance problems, including outages, that…

Winning the IT Availability War: How to Combat Costly Downtime
November 20, 2019 at 10:05 am

Analysts predict global enterprises will spend nearly $2 trillion on digital transformation by 2022. With digital initiatives and technology becoming ubiquitous with business today, one would think that companies would be more than ready for a world where virtually every touchpoint with customers is digital. Unfortunately, the fact that Target, British Airways, Facebook, and Twitter…

3 Tips to Prepare for the Modern-Day Holiday Shopping Season
November 18, 2019 at 12:51 pm

Holiday shopping season is here! In fact, holiday shopping launched in … July?!  According to our research at Bazaarvoice, almost 20 percent of consumers planned to start shopping midsummer during Amazon Prime Day and competing “Black Friday in July” sales. Luckily, 80 percent of us are stragglers and are still doing our shopping in the fall…

Women in Retail Leadership Circle Launches Rebrand
November 8, 2019 at 10:42 am

Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…

How Retailers Can Improve Digital Customer Experience
November 5, 2019 at 12:01 pm

It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…

7 Tips for Boosting Cart Conversion Rates
November 5, 2019 at 11:38 am

Every online retailer knows the importance of a well-optimized shopping cart. However, cart conversion strategies have mostly been driven by gut feeling in the past. Marketers often rely on intuition to determine what features make website visitors become customers. Now, artificial intelligence (AI) and personalization tools are making it easier to gain more insights into…