Web Optimization

In a keynote presentation at the NEMOA directXchange Fall Conference in Schaumburg, Ill., last week, Peter Cobb, co-founder and executive vice president of eBags.com, offered his thoughts on how online retailers can remain competitive — and profitable — in a constantly evolving industry. Here are six of Cobb’s tips: 1. Offer something fresh and with…

We all know you can’t close a sale every time someone clicks on a "Buy Now" button on your website. There are dozens of studies showing cart abandonment rates in the 65 percent to 80 percent range. Some of those people are just kicking the tires and aren’t going to buy today, but too many…

Breaking through the noise to establish your online store as a gift destination isn't easy. The good news is that your customers love your products. However, data shows that many customers who purchase items for themselves online aren't necessarily shopping for gifts at the same stores. Much of this is due to the various obstacles…

Patience is a virtue, but unfortunately it’s not one that that e-tailers can count on from their customers, especially when it comes to peak digital shopping events like Mother’s Day. Consumer impatience and demand for consistently high performance and speed is a well-documented fact in today’s digital economy. The so called "Google effect" has drained…

Sometimes marketing can feel a little bit like a science experiment. You get an idea, make a plan, put it in action, test it, and see if it you’ve found the secret formula. Of course, the truth is there’s no secret formula. In reality, the biggest X factor in achieving success through your A/B testing…

A latecomer to the e-commerce party, JanSport has been making up for lost time in large part to an ongoing testing program that's helped to optimize the brand's website. Prior to May 2013, JanSport didn't have an e-commerce site; it sold its backpacks via wholesale partnerships with national retail brands. Upon launching its e-commerce site,…