Web Optimization

How Artificial Intelligence is Driving Holiday Shopping Revenues
December 8, 2021 at 2:47 pm

As retailers prepare for yet another pandemic-altered holiday shopping season, there are a higher-than-usual number of uncertainties they must address to best serve their customers and drive sales. The good news is that sophisticated and increasingly accessible technology solutions are making that task easier. In particular, artificial intelligence (AI) has emerged as a valuable tool…

7 Deadly Sins for Online Retailers to Avoid This Holiday Season
December 7, 2021 at 11:02 am

Fasten your seatbelts — it’s going to be a wild holiday shopping season. 2020 marked a profound shift in the way consumers shopped for the holiday season, from Black Friday (the biggest one of all time by a lot) to an extended and very merry Christmas for many retailers. In fact, online holiday revenue grew…

Prioritizing the Customer Experience This Holiday Season
December 2, 2021 at 12:06 pm

Last year’s unprecedented holiday shopping season brought e-commerce’s rapid expansion to the forefront. The pandemic forced brands and consumers to adapt to online shopping and virtual experiences, completely altering the way that consumers discover, shop and make purchase decisions. A recent MarTech study found that 81 percent of Americans did more than half of their…

The Secret to Avoiding Website Crashes This Holiday Season
December 1, 2021 at 5:46 pm

This September, a mere 30 customers waited online outside London’s flagship Apple store for the iPhone launch. Meanwhile, across the world, the Chinese Apple website crashed because of the sheer number of online shoppers. There’s no doubt about it: The days of consumers waiting outside stores and fighting over products are numbered. Retail is moving online.…

Shoppers Share the Top DX Issues to Fix Before Online Holiday Surge
November 22, 2021 at 12:53 pm

Consumers are counting on e-commerce to power them through a challenging holiday season. To avoid disappointing shoppers, retailers must eliminate glitches, boost transparency, and streamline functionality, especially on mobile. A recent survey of more than 1,600 U.S. consumers by FullStory reveals that shoppers are already experiencing the effects of supply chain problems and staff shortages…

The E-Commerce Basics That Will Help You Win the Holiday Shopping War
November 17, 2021 at 3:26 pm

It takes months for retailers to get the right technology, processes and infrastructure in place to support the heavy workloads the holiday shopping season entails. With the busy holiday shopping season upon us, there’s an opportunity for last-minute optimizations, adjustments and considerations to help you best prepare your e-commerce site. Focus on the Basics It’s…

3 Ways to Get Your Checkout Ready to Go Anywhere
November 16, 2021 at 4:05 pm

Consumers today expect the ability to shop on their own terms, be it browsing on their phone, switching to a desktop to complete an order and then picking it up in-store, or any other mapping process they may take on the route to a purchase. And more importantly, consumers want the experience to be frictionless…

How Brands Can Avoid Customer Frustrations Online This Holiday Season
November 10, 2021 at 2:43 pm

With holiday shopping beginning earlier each year, now is the time for brands to identify and understand their customers’ behavior online to stay competitive during the busiest time for retailers. A new study indicated that six out of 10 consumers will mainly shop online this holiday season, and more than half plan to start before…

4 ‘Symptoms’ That Point to a Headless Commerce ‘Cure’
November 4, 2021 at 11:46 am

In an e-commerce world obsessed with finding a magic cure for creating the perfect customer experience (CX), headless commerce is the hot new elixir. Retailers have heard time and again how a headless website architecture improves speed and performance by decoupling the front-end and back-end of their core systems. It sounds so enticing that some…

Want to Drive More Sales? Use These 4 Digital Merchandising Strategies
November 3, 2021 at 4:27 pm

Customers have high expectations for online shopping. Not only do online retailers need to imitate the experience of in-store shopping, they also need to make online shopping worthwhile to their customers. For consumers, online shopping can be risky. Is the ordered product what they were expecting? How soon do they need the product? Will it…