Web Optimization

How Not to Lose a Customer in 3 Seconds This Holiday Season
December 18, 2018 at 4:11 pm

If your store’s doors are locked, three seconds is all it takes for a shopper to rattle the handles, then turn around and go somewhere else. For many retailers, the holiday season is a time of both trepidation and anticipation. As both Macy’s and Lowe’s discovered last year with site outages due to overcapacity, it’s…

Addressing Your Retail Woes: How to Outshine the Competition This Holiday Season
December 14, 2018 at 10:50 am

The long awaited time of the year is finally here, and with giants like Amazon.com taking a stronghold on the market retailers will need to put their best foot forward to rise above this holiday shopping season. This year, Americans spent around $3 billion online between Prime Day and Labor Day, and Black Friday is…

Analyzing Black Friday and Cyber Monday Disasters
November 30, 2018 at 12:28 pm

Thanksgiving weekend has evolved into the biggest shopping days of the year, with Black Friday and Cyber Monday deals enticing people to purchase gifts early as well as items they’ve been coveting for months. This year, Black Friday online sales soared to $6.22 billion in the U.S., a 24 percent jump from a year ago…

Developers: Retailers’ Secret Weapon for the Holiday Season
November 28, 2018 at 9:35 am

The holiday shopping season is in full swing, with online sales records smashed yet again. Thanksgiving Day, Black Friday and Cyber Monday all saw record online sales this year, and the spending is expected to continue through the rest of the holiday season. While the sales numbers make exciting headlines, a group driving retailers’ success…

Crate and Barrel is Driving Engagement With Interactive Product Imagery
November 2, 2018 at 1:59 pm

In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…

6 Website Flaws That Will Chase Your Customers to a Competitor
October 25, 2018 at 4:28 pm

Your website is the first impression you make on a user and the last you leave. It will either provide an intuitive experience or a frustrating one. It has the power to either engage prospects or deter them, inviting them to make a purchase or encouraging them to seek out a competitor instead. According to…

How Retailers Can Optimize Their Sites for Peak Holiday Sales
October 16, 2018 at 10:43 am

It’s crunch time for retailers with the holiday shopping season just a few weeks away. With the continued demise of brick-and-mortar stores, retailers are grappling to create a digital experience that delights across every channel. Amazon.com's Prime Day fail this summer showed the importance of ensuring your site is geared to deal with surges in…

Catching Up on Quality Assurance in the Dog Days of Summer
August 30, 2018 at 10:38 am

Summer goes by fast, but it can feel really slow when you’re stuck at work — especially when it seems like the office is empty and everyone has taken the week off. But just because there may not be any urgent projects demanding your time or teammates demanding your attention, it doesn’t mean you can’t be…