Web Optimization
Buy online, pick up in store (BOPIS) orders have doubled over the past year as consumers looked to avoid in-person shopping. For instance, Targetโs 2020 earnings report announced that order pickup grew more than 70 percent last year. Whatโs more, it revealed that multichannel customers spend, on average, nearly 4x more than store-only customers andโฆ
Last year has undoubtedly changed the way consumers shop and think about shopping. Shoppers worldwide clicked โpurchaseโ from the comfort and safety of their homes โ and many for the first time. Consumersโ priorities shifted, as they experienced digital fatigue and looked for a fast, convenient and easy way to shop online. More specifically, theyโฆ
The rapid growth of online shopping over the past year has been welcomed news for merchants facing a decrease in brick-and-mortar sales stemming from the pandemic. A recent report found that U.S. e-commerce sales were up 44 percent in 2020 compared to the previous year. However, despite record e-commerce growth during the past 12 months,โฆ
Checkout remains one of the largest points of frustration in e-commerce. In 2021, roughly 70 percent of shopping carts are still abandoned at checkout. This massive loss in potential sales at the last moment has driven countless merchants to distraction trying to recapture this revenue, while others, unfortunately, ignore this potentially lucrative revenue stream. Merchantsโฆ
New data from the 2021 Adobe Digital Economy Index makes it clear: online spending is surging and shows no signs of stopping. In fact, Adobe expects that by 2022, e-commerce will become a $1 trillion market. To stay competitive and efficient in this increasingly critical space โ and to enable a more robust customer experienceโฆ
If the pandemic has taught us anything, itโs that retailers need to be flexible and nimble in their e-commerce initiatives to keep website visitors engaged โ all while increasing conversions and enhancing the customer experience. Exposing website trends is a form of social proof that bridges the gap to a new customer experience. According toโฆ
E-commerce saw unprecedented growth in 2020 as consumers relied on retailersโ sites for even the most routine purchases. Many brick-and-mortar stores adapted to the demand for digital and touchless service by offering curbside pickup. Online sales surged over the Q4 holiday season, which was extended due to a rescheduled Amazon Prime Day and earlier-than-usual shoppingโฆ
Headquartered in Golden, Colorado, Yeti Cycles was founded in 1985 before mountain biking was even considered an industry. The brand quickly found its niche in producing world-class racing bikes. Over the years, Yeti Cycles grew one of the most widely recognized race teams in mountain bike history and won numerous world and national championships. Theโฆ
According to new data from IBMโs U.S. Retail Index, the e-commerce sector has been fast-tracked by five years due to the lifestyle-altering nature of the pandemic. Stay-at-home orders, store closures, and general pandemic-induced hesitancy from shoppers with regard to public places have shifted the balance towards digital shopping at the expense of the in-store experience. Inโฆ
Online retailers experienced an 88 percent global cart abandonment rate in 2020, according to Statista. So whatโs driving this depressing statistic, and what can a retailer do about it? You may want to consider partnering with a company that specializes in cart abandonment strategies like CartStack or Tone, or check out global payment platform offeringsโฆ