Web Optimization

6 Ways to Create a Virtual Buying Experience
October 24, 2022 at 8:23 am

Even before the pandemic, there was a clear shift in how many of us were shopping. A nice day perusing the shops downtown or strolling through the mall is fun and exciting, but the convenience of the virtual buying experience has changed the entire landscape of shopping for good. Thanks to the digitization of the…

How One Shopify App Created a 182% Conversion Rate Lift for a Made-in-the-USA Brand 
September 28, 2022 at 1:03 pm

E-commerce is changing every day as brands are having to pivot to accommodate logistical challenges, try new marketing strategies to retain site visitors, and navigate conversion rate hurdles that fluctuate throughout the year. Several e-commerce brands are turning to domestic manufacturing, designing, creating and manufacturing products in the United States. One of those brands is…

5 Tips for Increasing Speed-to-Purchase Ahead of the Holidays
September 20, 2022 at 12:01 pm

The holidays are almost here and with it, the biggest sales season of the year. And while it’s the most wonderful time of the year, there are trends and economic factors that will impact holiday shopping, including rising inflation and prices, continued supply chain issues, and additional impacts of the COVID-19 pandemic. Despite these challenges,…

With Peak Shopping Periods Around the Corner, What’s Your Observability Strategy?
September 6, 2022 at 12:04 pm

Summer is winding down, which means online retailers are once again taking steps to ensure their website operations are sufficiently bulked up to handle the approaching traffic onslaught. They're focusing on scalability, elasticity, and increasingly observability — which is emerging as a hot buzzword lately. Observability is growing in importance given today’s sprawling application and…

5 Ways in Which 'Add to Gift List' is as Powerful as 'Add to Cart' for E-Commerce Sites
August 11, 2022 at 10:50 am

At its core, a gift list is designed to make it easy to respect the values of the recipient or receiver. Unlike a wish list, it's always shareable and shoppable and, consequently, a sales and revenue generator for online stores. Furthermore, the ecosystem for a gift list is open, not exclusive to a single retailer,…

Don’t Lose Customers at Checkout: Strategies to Simplify the Online Purchase Process
July 14, 2022 at 12:42 pm

The online checkout process has become cumbersome, to say the least. Among other checkout elements, the number of available payment types has exponentially increased. For example, these might include credit or debit cards; PayPal; Google Pay; Apple Pay; store credit; gift card; buy now, pay later (BNPL) options; and even Bitcoin. While a large number…

2 Key Strategies for Reducing Shopping Cart Abandonment
May 26, 2022 at 4:56 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “Tips for Preventing Shopping Cart Abandonment,” authored by Isaac Gurary, CEO of NoFraud. This article shares two key strategies to combat rising product prices and optimize the customer checkout experience. It's critical that…

Tips for Preventing Shopping Cart Abandonment
May 24, 2022 at 12:35 pm

Research indicates that 65 percent of retailers are more likely to sell to existing customers than to new customers, and it costs five times as much to attract new ones than to retain existing ones. It’s a clear challenge to keep and add customers to retail ecosystems. To e-commerce retailers, there are significant costs to…

How Progressive Delivery of Software is Boosting Online Sales
May 17, 2022 at 12:31 pm

As more people head online instead of into a store, forward-thinking retail software strategies no longer belong on a wish list, but on a to-do list. A critical piece of that strategy has emerged with progressive delivery of software — i.e., the ability to gradually roll out new features online or even in-store. Progressive delivery…

Understanding Anonymous Visitors Using In-Session Intelligence
May 10, 2022 at 9:21 pm

As marketers, we're being asked to prepare for a world without third-party cookies, where retargeting some consumers after they leave our site will be much less reliable, if not impossible. This challenge is particularly significant for anonymous site visitors who haven't registered, nor shared any personal contact information. Meanwhile, even for known visitors on whom…