Web Optimization

Why E-Commerce Companies Don’t Need an App 
November 9, 2016 at 8:00 am

These days, it seems like everyone is trying to get in on the app game. Just a few years ago, only 7 percent of companies had fully implemented app strategies, while 51 percent had none. Flash forward to now, and not only do 90 percent of companies have apps, but 60 percent spend time and…

3 Ways to Deliver Retail at the Speed of Customer Demand
November 2, 2016 at 8:00 am

Rapid changes in consumer technology have created a demand for equally fast changes in retail technology. Today, there's an expectation that the instant results you receive on personal devices will be replicated in face-to-face transactions. However, retailers encounter a variety of challenges when trying to compete with e-tail (even, sometimes, with their own digital channels). Enabling consumer…

What Does Formula 1 Racing Have to Do With Retail? 
October 31, 2016 at 8:00 am

Amazon has created significant turbulence in retail over the past 10 years. Most scoffed at the business case of buying books a better way, but no one is laughing now that Amazon has created a better way to buy just about everything. How can retailers win with so much disruption and uncertainty? The answer, strangely enough, can be found in Formula 1 racing. The key to winning is understanding the external conditions and tuning the engine and air foils to maximize performance.

How Shoe Carnival Has Simplified its Content Marketing
October 27, 2016 at 8:00 am

Retailers know that time and resources aren’t infinite in this shifting digital world, especially in marketing departments. Shoe Carnival, a “brand focused” footwear retailer that sells the likes of Nike, Adidas and Anne Klein, uses content like product images, lookbooks and video to give consumers a better understanding of its products. “Consumers historically like to…

What Parents Expect From Your E-Commerce Site
September 14, 2016 at 11:08 pm

If you’re a parent, you’re probably thinking ahead to the holiday shopping season. If you’re an online retailer, this is a big season for your business. As you prepare to manage the hordes of parents who will descend on your site, here are some stats to keep in mind about today’s parents, their spending habits, and what…

Slow is the New Down
August 10, 2016 at 11:29 am

Every e-tailer fears its website going down, however, a website that’s been reduced to a snail’s pace because of a high volume of traffic can almost be more damaging. Today’s always-on consumers expect lightning-fast connections and load times, as if everyone can deliver the same user experience as Netflix. In fact, a study from Kissmetrics…

Creative Tool Helps New York & Company Drive Engagement, Revenues
July 25, 2016 at 3:12 pm

Operating in the highly competitive women's apparel space, New York & Company is fighting for online consumers’ attention and dollars. To help it gain an advantage in that quest, the retailer recently partnered with Zmags to help it create engaging and attractive web pages that garner the attention of busy shoppers. In episode 45 of Total…

Mobile, Payment Options Help Threadless Grow
June 27, 2016 at 10:37 am

Threadless, an online retailer of T-shirts, art prints, home decor items and more featuring the designs of its global artist community, is always looking for ways to improve the shopping experience for its customers, which in turn benefits the business. In episode 41 of Total Retail Talks, Jake Nickell, founder and CEO of Threadless, talks…

7 UX Tips to Improve Your E-Commerce Site
June 17, 2016 at 10:59 am

Most consumers shop online because they don’t want to go through the hassle of going to a local store. To that end, it’s crucial that e-commerce sites reduce customer confusion and make the shopping process as intuitive as possible in order to maximize conversion rate. This means that browsing, comparing items and checkout all need…