Web Optimization

Over the last decade, e-commerce has changed to reflect the explosive growth of the digital world. New frontiers, including social media, have evolved to allow consumers to purchase goods directly through digital platforms. Retailers have adjusted their strategies to cater to this new version of shopping. The past two years have also shown legions of…

Today’s shoppers expect a lot from online retailers. In a June PwC survey of global shoppers, respondents ranked important e-commerce attributes. Coming in at the top were fast, reliable delivery; in-stock availability; ease of returns; and convenient site navigation. These results underscore that the most important thing an online retailer can do to drive sales…

In the past year, retailers have quickly ramped up their e-commerce offerings, but they still have a blind spot: when shoppers stumble on obstacles along the path to purchase, they’re unlikely to ask for help. As a result, sellers are losing out on big opportunities. That’s the surprising truth revealed by new consumer research from digital experience…

From first touch through conversion, retailers have carefully curated the entire online shopping experience to win consumers. However, far too often, brands overlook the foundation of that experience: site speed and performance. Until now, the impact of site speed was largely unknown. Does it really improve site key performance indicators? And if so, by how much? Introducing the…

While developers and CTOs worldwide perform Oscar-worthy "Red Queen" impersonations, screaming that for e-commerce it’s “off with its head,” it's worth stepping back to review the actual costs of going headless. Here, we’ll discuss headless e-commerce and its associated effects on costs and content. Headless, Simplified Headless e-commerce isn’t new. “Going headless” means separating your…

It’s no secret that the pandemic accelerated the pace at which e-commerce is growing — with marketing strategies dynamically pivoting to meet the ever-evolving change in consumer behavior. In-person retail was hit hard by rolling lockdowns, forcing consumers to shop from the safety of their homes, and consequently disrupting consumer behavior for decades to come.…

Amazon.com said yesterday its online stores had returned to normal service after a global outage disrupted shopping on its country sites. According to outage monitoring website Downdetector, services were disrupted for nearly two hours. At the peak of the disruption, more than 38,000 user reports indicated issues with Amazon's online stores. They occurred on Sunday…

During a virtual keynote hosted by the National Retail Federation (NRF) on June 24, Jeff Gennette, Chairman and CEO of Macy’s Inc, discussed the company’s digital transformation since the beginning of the pandemic, how customer behaviors have changed and what the department store is doing to adapt, and why diversity and inclusion is critical to…

If you’re at all like me, you’re eager for a return to a semblance of the "old normal." You miss sitting in your favorite coffee shop, trying the specials in your local diner, browsing the stacks at your neighborhood bookstore, or trying on clothes in the fitting room. Here’s a surprise: If you’re at all…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.