In this episode of Retail Right Now, Total Retail's Marie Albiges and Kristina Stidham discuss an article recently published by Total Retail titled, “4 Ways to Stop Irritating Your Consumers in 2022,” authored by Pamela Erlichman, chief marketing officer at Jebbit, quiz software for capturing first-party data. The author writes that the online shopping experience is becoming incredibly noisy and lists four common tactics e-commerce retailers deploy that often irk rather than delight customers. In addition to pointing out where e-commerce retailers are going wrong, Erlichman provides a few ideas for how brands can get the online customer experience right. E-commerce retailers and brands will want to take a look at the list of insights and recommendations in Erlichman’s full article here.
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