Web Optimization

Retail Success Post-COVID Will Rely on Understanding New Customer Mindsets
December 16, 2020 at 5:36 pm

Almost nine months after COVID-19 started making its mark on the United States, lockdown restrictions and widespread working-from-home offices have caused many American consumers to rethink their shopping habits. While we still don’t know exactly when the pandemic will be declared over, what is clear is that the post-pandemic retail world will be different to…

5 Keys to a Successful Online Retail Loyalty Program
December 10, 2020 at 2:31 pm

Loyalty programs can help online retailers improve customer retention, increase cross-sell and upsell opportunities, and expand margins and revenues. However, poor user experiences can impair customer satisfaction and hamper loyalty programs. Today’s consumers expect fast, friction-free and secure interactions from any device. To unleash the full potential of their loyalty program, retailers need to accelerate…

How Enhanced Content Can Drive Higher Holiday Conversions
December 3, 2020 at 10:38 am

With the threat of winter sparking more coronavirus spread, many consumers will be staying at home and shopping online for their holiday gifts this year. In fact, it’s already reported that e-commerce sales have surged more than 30 percent in 2020. While this is promising for the retail industry as a whole, it's also a…

Is Your Online Store Ready for the Holiday Rush?
December 3, 2020 at 10:02 am

People are spending a lot more time inside than they used to, which has obviously led to more time online. We’re video chatting more, gaming more and, of course, shopping online more. Whether you’re peddling pet clothes, furniture or even medical essentials, you’re going to see a surge in orders as the pandemic holiday crush…

How Brands Can Prepare for the Biggest Digital Holiday Season to Date
November 24, 2020 at 4:04 pm

2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind the past several months, attempting to weather the fallout from our COVID-19 new normal and pivot their operations in response to our anticipated next normal. Many business leaders are understandably somewhat disoriented by the rapid changes we've…

How Coupon Extensions Impact E-Tailers’ Holiday Revenues
November 24, 2020 at 9:52 am

It’s Cyber Monday. A shopper arrives on your site. They want to buy a hot kitchenware item. Maybe they got to your site from an online product search or a clever ad your creative team built. They check out the product, put it into their shopping cart, and then ... poof, they’re gone. What happened?…

Recapturing the E-Commerce Holiday Shopper
November 17, 2020 at 11:40 am

Despite the sweeping changes the pandemic has made to our economy, today’s e-commerce brands are well-positioned to capture — or recapture — shoppers just in time for the holiday shopping season. During the pandemic, retail giants such as Amazon.com and Walmart reported astounding growth in e-commerce sales as consumers used online shopping as their new…

3 Ways Black Friday Will Be Different This Year
November 11, 2020 at 12:02 pm

The COVID-19 pandemic has upended how people live, work and shop. Traditional retailers were already struggling to adapt to changing consumer behavior. The pandemic caused revenues to soar for some retailers and to plummet for others. Black Friday in a pandemic is shaping up to challenge retailers in new ways. Consider these recent headlines: “Black…