Web Optimization

eTail East Arms Online Retailers for the Coming Holiday Shopping Battle
August 13, 2018 at 1:15 pm

Attendees to the eTail East Conference in Boston last week may have suffered from a heat wave, but it didn’t stop them from thinking about the holiday season a few months away. The agenda for this year’s conference featured insightful and useful content focused on helping retailers make the most of the upcoming 2018 holiday shopping…

Report: How Amazon Fixed its Prime Day Glitches
July 23, 2018 at 1:54 pm

Amazon.com failed to secure enough servers to handle the surge in traffic on Prime Day, causing it to launch a scaled-down backup front page and temporarily kill off all international traffic, according to internal Amazon documents obtained by CNBC. As we reported, Amazon suffered glitches at the start of Prime Day on July 16, slowing sales on…

Prime Day a Winner for Amazon, Other Retailers
July 20, 2018 at 9:50 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap this week's Amazon Prime Day, including site glitches that cost Amazon millions in lost sales, a surge in Prime memberships (Amazon's real goal for this mid-summer shopping event), and how other retailers cashed in on what's quickly becoming the year's second…

Can a Retail Website Have Great Features and Still Load Fast?
July 20, 2018 at 9:33 am

Are online retailers finally delivering a fast website experience? That’s the question posed by the newly released Retail Systems Research (RSR) report, 2018 eCommerce Website Performance: The Stakes Are Increasing, But Are Retailers Falling Behind? The report is a follow up to RSR’s 2017 report, eCommerce Performance: What Works, What Doesn’t, and What’s Next?, and ranks…

4 Ways Retailers Can Benefit From Amazon’s Prime Day Outage
July 19, 2018 at 12:07 pm

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what they want delivered to their doorstep — all for a fraction of the normal cost and in less than two days. One of the most hyped sales events of the year, Amazon Prime Day, is the retailer's biggest…

Amazon Prime Day Gets Off to Rocky Start With Site Glitches
July 17, 2018 at 10:04 am

Amazon.com suffered glitches at the start of Prime Day on Monday, slowing sales on the e-tailer's biggest shopping day of the year. Amazon's annual shopping holiday kicked off at 3 pm E.T. and runs for 36 hours, the longest Prime Day yet. Shoppers reported several errors on both the desktop site and the mobile app. Amazon didn't…

Google Prioritizes Mobile Page Speed: Here’s What E-Commerce Retailers Need to Know
June 4, 2018 at 9:37 am

As consumers continue to shift toward mobile shopping, e-commerce retailers must take a hard look at site performance to remain competitive. And speed really does make all the difference, as 53 percent of mobile shoppers abandon websites after just three seconds of load time. If that’s not enough motivation, ​mobile ​page-load speed will soon impact organic…