Web Optimization

Retailers Learn Hard Lessons From the Ghosts of Websites Past
February 7, 2023 at 10:49 am

We're all familiar with Charles Dickens’ "A Christmas Carol," where counting-house manager Ebenezer Scrooge is visited by the Ghosts of Christmas Past, Present and Future. What might those ghosts have looked like if Scrooge had been responsible for managing an e-commerce website? New data from Pack’s inaugural E-Commerce Trends Report, a survey of more than…

Testing Isn’t Just for the Holidays: How to Drive Year-Round E-Commerce Success
January 19, 2023 at 5:17 pm

The sheer volume of online sales in recent years has taken the entire retail industry, from small businesses to global enterprises, by storm. The faster, more convenient channel makes it possible for consumers to shop anywhere, anytime. While holiday shopping and cyber sales draw peak traffic to sites throughout November and December — 59 percent of…

The SEO Advantages of Monitoring Your Own Website
January 3, 2023 at 3:40 pm

Any company website, in its entirety, belongs to a wide range of teams and owners. Everyone, from C-level executives to customer support, hold some stake in how the content is distributed, what's displayed, and what should take priority. Over time, more stakeholders continue to be added as a company expands its operations. While these ownerships…

Want to Drive Business Impact? Focus on Personalizing the User Experience (Not Just Website Performance Metrics)
December 30, 2022 at 12:14 pm

For technical leaders in e-commerce, it's all about the money. More so than in almost any industry, software development decisions in e-commerce need to be justified from a revenue perspective. With many companies implementing hiring freezes, and as budgets tighten ahead of an "e-commerce winter," allocating limited technical resources is more important than ever. From…

Don’t Let Digital Grinches Hijack Your Holiday Shoppers
December 22, 2022 at 3:42 pm

Retailers have plenty of questions on their minds during the holiday shopping season. What will post-pandemic consumer spending look like? What effect will inventory levels and inflation have on profit margins? Will flagging consumer confidence impact brand loyalty? But there’s another crucial question you should be asking: What are the chances that “digital Grinches” will…

5 Key Omnichannel Marketing Tips Retailers Can Implement
December 20, 2022 at 8:11 pm

With holiday shopping in full swing, retailers are executing on months of planning to ensure consistent sales in an ever-changing consumer climate. By focusing on the omnichannel consumer journey and delivering a consistent experience for customers throughout their path to purchase, brands will be able to maximize their efficacy this season and beyond. According to…

3 Last-Minute Tweaks to Give the Gift of Personalized E-Commerce Experiences
December 15, 2022 at 4:02 pm

Holiday preparations can be exhausting — from baking cookies to filling stockings, consumers are exceptionally busy this time of year. Shopping for holiday gifts only adds to the stress as consumers are scrambling to cross off the items on their list. Additionally, this season will likely look different as shoppers are currently facing the impacts…

4 Digital Experience Pivots to Improve Holiday Sales Performance
November 7, 2022 at 10:41 am

The wild ride of holiday retail has spun through COVID uncertainty, supply chain challenges, and now inflation and fears of a looming recession. While the only reliable prediction retailers can make about the 2022 shopping season is that it's bound to be unpredictable, early data indicates that a focus on digital excellence and efficiency can…

Tips to Increase E-Commerce Conversion Rates
October 26, 2022 at 12:37 pm

The e-commerce landscape has become hypercompetitive as more consumers shop online. Retailers are investing significant resources in driving traffic to their websites through a combination of channels (e.g., search, social, email, SMS, etc.), yet far too often that traffic isn’t converting once on a store’s site. Coinciding with the rise in online traffic are shoppers’…