Web Optimization

Beware of Visual Bugs Compromising User Experience
March 12, 2019 at 10:58 am

If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be…

Applying the Netflix Customer Experience to Retail
March 12, 2019 at 10:07 am

When historians look to this century, there will be quite a few companies that stand out. Tesla is one, as are Uber and Airbnb. However, the three consumer platforms that will truly be seen as forward thinking and disrupting “business as usual” are Spotify, Netflix and Instagram. All three of these platforms have dramatically changed…

Retailers’ Google Strategies Need to Get Niche-Specific
January 25, 2019 at 10:50 am

Retailers’ organic search strategies on Google should now be tightly tailored to the niche they operate in. That’s because artificial intelligence (AI) and machine learning are helping the search engine to pinpoint more clearly than ever the specific factors that best satisfy queries for different niches, topics and user intentions. This is the main takeaway…

5 Ways to Update Your E-Commerce Site in the New Year
January 7, 2019 at 12:04 pm

The New Year is a perfect time to give your e-commerce site the refresh that it needs. With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up-to-date. Not only do you likely need to update products or service offerings, but…

How Not to Lose a Customer in 3 Seconds This Holiday Season
December 18, 2018 at 4:11 pm

If your store’s doors are locked, three seconds is all it takes for a shopper to rattle the handles, then turn around and go somewhere else. For many retailers, the holiday season is a time of both trepidation and anticipation. As both Macy’s and Lowe’s discovered last year with site outages due to overcapacity, it’s…

Addressing Your Retail Woes: How to Outshine the Competition This Holiday Season
December 14, 2018 at 10:50 am

The long awaited time of the year is finally here, and with giants like Amazon.com taking a stronghold on the market retailers will need to put their best foot forward to rise above this holiday shopping season. This year, Americans spent around $3 billion online between Prime Day and Labor Day, and Black Friday is…