Promotional Strategy
Shopping isnโt what it used to be โฆ itโs better. Smartphones and instant access to deals via thumb swipes and mouse clicks have perpetuated deal-seeking behavior and have turned everyone (including millennials) into professional shoppers and deal seekers. Consumers now have an emotional and habitual propensity to stretch their dollars and maximize purchase value โโฆ
Target announced Monday that customers will receive free shipping for online purchases made from Nov. 1 through Dec. 23, as the big-box retailer looks to capture holiday shoppers. The offer will not include the typical $35 order requirement for free shipping, which is the company's policy the rest of the year. In addition to freeโฆ
Back-to-school shopping is one of the retail industryโs busiest seasons of the year. Now that summer is officially wrapping up, students and their parents spent the last few weeks scooping up everything necessary to make it through another school year. At ChargeItSpot, we recently released our โ2017 Back-to-School Sales Report,โ which examined the shopping behaviorโฆ
The first ever coupon is believed to have been distributed in 1888 by Coca-Cola โ a ticket for a โfree cup of Cokeโ to help promote the drink. It's estimated that by 1913, one in nine Americans had redeemed at least one of the 8.5 million tickets distributed through mail, magazine inserts, sales representatives and companyโฆ
Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumersโ rapidly changing purchasing habits and more complex paths to purchase. Often, itโs a question of survival, with the consumer now controlling much of the sales dynamic, dictatingโฆ
Earlier this week, Total Retail reported that nearly 90 percent of respondents to our recent survey, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader, said they โstrongly" or โsomewhat" agree that Amazon.com has changed consumersโ expectations for order delivery. Today, we look at how retailers view freeโฆ
I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves โ food and jewelry โ so I thought Iโd share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand businessโฆ
I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves โ food and jewelry โ so I thought Iโd share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand business [โฆ]
When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; andโฆ