Promotional Strategy
There are few things as important as your pricing strategy. Get it wrong and your business wonโt survive. Get it mostly right and
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
A full 88 percent of consumers say theyโre more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didnโt already know, that stat says it all: Personalization is critical to winning in todayโs ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what [โฆ]
In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.
The value in developing loyal customers in todayโs omnichannel retail environment, where your competition is a mere click or tap away, cannot be overstated. Itโs been proven that retaining existing customers is significantly more cost effective than acquiring new ones โ in some cases up to five times more. This fact will only become more [โฆ]
The Los Angeles city attorneyโs office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers โ J.C. Penney, Sears, Kohlโs and Macyโs โ falsely advertised high โlistโ or โregularโ prices on merchandise that was never actually for sale at thatโฆ
The days following Thanksgiving in the United States are the start to the biggest shopping period of the year for many retailers. The jewels within that lucrative buying-period crown? Black Friday and Cyber Monday. More than 151 million people shopped either in stores and/or online over Black Friday weekend in 2015. Cyber Monday hit aโฆ
There's been an influx of reports predicting that this yearโs holiday sales will continue on an upward trajectory. PwC forecasts that 2016 holiday spending will reach its highest peak since the Great Recession, at about a 10 percent increase from 2015 holiday sales. The National Retail Federation (NRF) projects that holiday sales will see a 3.6 percentโฆ
With the holidays quickly approaching, retailers need to make sure they are optimizing their email campaigns. Emails continue to prove successful in getting clients to take action and drive revenue, but they need to be more personalized and relevant than ever before to make an impact. In order to help boost your email program performance, here are five strategies to consider incorporating into your holiday marketing campaigns.