Promotional Strategy

Consumers Now Expect Free Shipping From Retailers
August 10, 2017 at 9:27 am

Earlier this week, Total Retail reported that nearly 90 percent of respondents to our recent survey, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader, said they “strongly" or “somewhat" agree that Amazon.com has changed consumers’ expectations for order delivery. Today, we look at how retailers view free…

Food and Jewelry: A Match Made in Heaven
July 19, 2017 at 11:54 am

I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves — food and jewelry — so I thought I’d share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand business…

'The Great Returns Race' Benchmark Q2 2016
June 16, 2017 at 3:41 pm

I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves — food and jewelry — so I thought I’d share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand business […]

The Comeback Kid: Cash-Back Offers Stir Renewed Interest for Consumers
June 6, 2017 at 8:10 am

When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…

Build a Brand Without Promotional Discounts
April 3, 2017 at 9:59 am

A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]