Promotional Strategy

Build-A-Bear Workshop halted its first-ever "Pay Your Age" sale on Thursday after chaos and long lines took over stores throughout the U.S. The discount let customers purchase a stuffed animal according to how old the child is. Build-A-Bear dubbed it as its "biggest in-store deal ever." The company's website says it couldn't allow additional people at…

According to metrics from the DynamicAction Retail Index: Spring 2018, an in-depth analysis of over $8 billion in consumer transactions in the U.S. and Europe (from January through Memorial Day 2018), North American consumers this year were not only increasingly shopping — and buying at full price — on their mobile devices, but also equating nearly every major or minor holiday with sales, expecting promotions, markdowns and free shipping at every turn.

In this interactive webinar, our experts with discuss key omnichannel best practices and tips for delivering compelling campaigns!

Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…

Chico's FAS, Inc. announced today that its Chico's brand apparel and accessories will be available to purchase on Amazon.com in mid-May. Shoppers will be able to find a select assortment of Chico's brand merchandise on Amazon, including core collections such as athleisure, no-iron shirts and jewelry. As the new business channel gains traction, additional Chico's…

Gift cards may not be new in the world of retail, but the ways shoppers and retailers are putting them to use is rapidly evolving, according to First Data’s 2017 Prepaid Consumer Insights Study. Customers and retailers alike are finding creative new ways to jump on the “branded currency” wagon. For shoppers, gift cards offer…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

A recent study on the impact of coupons concluded that they're still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How is…

A recent study on the impact of coupons concluded that they’re still very popular with shoppers and can help drive loyalty, footfall and increased customer spend. The study also found that there were 6 percent fewer coupon redemptions in 2017 than the year prior. Ironically, this is good news for retailers and marketers. How is […]

’Tis the season of limited-time offers. As holiday shopping escalates, it's hard to escape all of the limited-time offers (LTOs), which fill our inboxes, mobile apps and brick-and-mortar retail spaces. Consumer product groups have long used LTOs as a way to introduce new consumers to their products and bump sales at key times in the…