Promotional Strategy
Fourth-quarter financials in 2017 demonstrate once again that retailers walk a tightrope when it comes to driving sales and maintaining gross margins. In spite of healthy sales increases in the fourth quarter, many retail executives felt the impact of a dynamic business environment that challenged retail companies on numerous fronts: new technology, evolving consumer preferences,โฆ
In a clip from Total Retail Tech, Steve Dennis discusses why retailers without a luxury focus or value-oriented strategy are failing.
School is back in session โ and it isnโt just students who should be ready to learn. For retailers, the back-to-school shopping season has become increasingly important each year as both a growing revenue opportunity and often as an indicator of peak holiday performance. What lessons can they take away from this year in orderโฆ
The back-to-school (BTS) shopping season is one the busiest times of the year for retailers and consumers. Between August and September, many retailers will be working to drive parents to brick-and-mortar and online stores through competitive promotions, and parents will be laser-focused on getting the best deals while maximizing their limited shopping time. But withโฆ
August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federationโs 2018 BTS report, which forecastsโฆ
Gross profit margin is โ and will always be โ a key metric in retail, as it enables you to make critical decisions around your assortment, inventory orders, pricing and promotions. For this reason, itโs important to not only measure your gross profit margins, but to continuously optimize them. Here are three tips to helpโฆ
After an extended winter for most of the country, summer is in full swing. Summer creates two major reactions for most Americans. First, itโs time to get outside and enjoy the warmth and fresh air. Second, it's time for social gatherings with friends and families at someoneโs house, preferably the one with the great outdoorโฆ
As the heat index increases across the nation, so do the questions surrounding what customers will expect and how retailers and brands will perform in the months ahead. From constant promotions to ease of returns, increased free shipping to buying on mobile, consumer behavior is shifting faster than ever, leading to intense challenges and distinctโฆ
In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan review what steps retailers can take in the midst of a PR crisis, in light of Build-A-Bear Workshop's Pay Your Age promotion blunder.
Amazon.com is kicking off its fourth annual Prime Day today at 3 p.m. EST, with millions of products on sale exclusively for Prime members over the course of 36 hours. In anticipation of the sales event, some of Amazon's top rivals have announced their own online sales to steal some some market share from the online retailโฆ