Promotional Strategy
Many online retailers invest significant resources in email marketing to drive new and existing customers to their sites. Of course, too many emails can cause email fatigue, tuning customers out and weakening brands. There are certainly other ways to drive traffic, such as paid search and digital advertising, but these approaches come with a price.โฆ
The good news is that 2018 showed progress for retailers in several significant ways. DynamicActionโs Retail Index: 2018 Year in Review & 2019 Outlook demonstrates North American retailers exercised more restraint on promotions and improved their inventory value and consumer-driven curation in 2018. Itโs a big step in the right direction, but it's just one of manyโฆ
Millennials are a unique segment of the consumer marketplace. They do things differently than the generations that precede them and arenโt afraid to make their opinions known (and often very loudly). In particular, businesses are learning that millennials are extremely price sensitive. The Millennial Psyche According to data gathered and published in an IRI survey,โฆ
Marketers are relying heavily on universal discounting, indicating that promotions play a central role in customer acquisition.
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
Have you ever found yourself stuck when designing a direct mail campaign because you're not sure what offer or promotion to include? You're not alone; we've all been there. The promotion you choose should ultimately depend on what you're trying to achieve โ e.g., increased sales, lead generation, awareness, etc. It should also reflect theโฆ
The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking โbuyโ used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business mustโฆ
Discount sites like Groupon, the former LivingSocial (acquired by Groupon in 2016), and niche markets like Restaurant.com are popular with consumers, allowing them to pre-purchase gift cards for local services and activities at a cut price. From a business ownerโs perspective, though, whatโs the advantage of promoting your brand on such a site? Is itโฆ
With Thanksgiving, Black Friday and Cyber Monday falling on the early side this year, there's a little longer shopping season โ but an overwhelming array of choices. More time means more opportunities to compare assortment, prices and offers, which means loyalty may go out the window. How can retailers craft engaging, relevant pricing and promotionsโฆ
Join us to learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.