Promotional Strategy

Los Angeles Prosecutors Sue 4 Retailers for Deceptive Advertising
December 12, 2016 at 10:03 am

The Los Angeles city attorney’s office has sued four retailers, alleging deceptive advertising that it says misled shoppers into believing that thousands of products were on sale at a hefty discount. The retailers — J.C. Penney, Sears, Kohl’s and Macy’s — falsely advertised high “list” or “regular” prices on merchandise that was never actually for sale at that…

How Retailers Can Leverage Black Friday and Cyber Monday 
November 18, 2016 at 8:00 am

The days following Thanksgiving in the United States are the start to the biggest shopping period of the year for many retailers. The jewels within that lucrative buying-period crown? Black Friday and Cyber Monday. More than 151 million people shopped either in stores and/or online over Black Friday weekend in 2015. Cyber Monday hit a…

Why Consumers Abandon Shopping Carts During the Holidays
November 16, 2016 at 8:00 am

There's been an influx of reports predicting that this year’s holiday sales will continue on an upward trajectory. PwC forecasts that 2016 holiday spending will reach its highest peak since the Great Recession, at about a 10 percent increase from 2015 holiday sales. The National Retail Federation (NRF) projects that holiday sales will see a 3.6 percent…

5 Ways to Optimize Holiday Email Campaigns 
November 11, 2016 at 8:00 am

With the holidays quickly approaching, retailers need to make sure they are optimizing their email campaigns. Emails continue to prove successful in getting clients to take action and drive revenue, but they need to be more personalized and relevant than ever before to make an impact. In order to help boost your email program performance, here are five strategies to consider incorporating into your holiday marketing campaigns.

Amazon Launches Black Friday Deals Today
November 1, 2016 at 11:30 am officially launched its Black Friday Deals Store, now through Dec. 22. In addition to offering new deals as often as every five minutes, Amazon is also featuring “holiday gift guides” to help shoppers find gifts without all the guesswork. Prime members are also eligible for additional deals, such as two-day shipping on more than 30 million…

Best Buy Again Offering Free Holiday Shipping
October 26, 2016 at 11:38 am

Best Buy is back at it. For the second year in a row, the consumer electronics retailer is offering free shipping on online purchases during the holiday shopping rush. The offer went live this past Sunday (a week earlier than last year) and will be in effect until Dec. 24. According to the StarTribune,  online sales…

Alibaba's Singles Day Gamble
October 26, 2016 at 11:13 am

Singles Day just turned into singles month for Alibaba. The e-commerce giant has expanded its annual promotions for Singles Day to 24 days instead of 24 hours. Nov. 11, Singles Day, is typically the largest e-commerce shopping day in the world. Last year it generated $14.3 billion alone. Compare that to Cyber Monday, which capped…

Lidl Comes to the US
October 25, 2016 at 9:06 am

One of Germany’s biggest supermarket chains is coming to the U.S. to see if its unique model can find success here. Lidl is a grocer known for competitive prices and private labels, and it plans to expand along the East Coast, from Georgia to New Jersey, by 2018. According to an article on Forbes, Lidl…

Not Thinking of Santa and Singles Day Yet? You Should Be 
October 13, 2016 at 10:42 am

If you’re not already planning for Black Friday and Singles Day, then you’re behind schedule. The National Retail Federation reported that online and other non-brick-and-mortar holiday sales increased by 9 percent during the 2015 holiday season, to $105 billion. Compared to the overall 3 percent growth for all of 2015 holiday sales, it’s clear that…