Personalization

The New Tools of the Customer Loyalty Trade
August 17, 2016 at 10:34 am

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

Marketing Tags: Vigilance on the Bleeding Edge
August 16, 2016 at 10:10 am

The pace of business is accelerating. In 1860, the first westbound pony express trip left St. Joseph, Missouri for San Francisco and arrived 10 days later. Quite a feat, but this morning my email inbox filled faster than I could open messages. Or, even if the pace of business remains relatively steady, certainly the pace…

Achieving the Impossible: Personalization for First-Time and Unknown Visitors
August 11, 2016 at 3:12 pm

E-commerce marketers, here are two hard truths you’re likely familiar with: Out of 100 visitors to your site at any given time, only one or two make a purchase. This corresponds to the average 1.2 percent conversion rate for e-commerce sites. Moreover, if you try to improve conversion by introducing website personalization, you run into a…

4 Automated Product Alerts to Improve the Customer Experience
August 9, 2016 at 9:34 am

I recently read that 205 billion emails are sent every day, but my initial thought was that the number seemed too low. I got that many just yesterday! Though it didn’t always used to be this way, many of us continue to be bombarded by retailers sending three emails every morning and nine or 10…

The Future of Artificial Intelligence in Retail
July 29, 2016 at 9:29 am

The uses of artificial intelligence (AI) that get the most press are usually the big, splashy ones. Whether it's IBM's Watson beating Ken Jennings at Jeopardy, DeepMind besting Lee Sedol at Go, the massive influx of news about self-driving cars, the growing personal marketplace, or Elon Musk's increasingly public trepidation, these kinds of AI stories…

Making Mobile Privacy Paramount
July 27, 2016 at 9:38 am

After much talk about it over the last few years, the use of big data and mobile to improve consumers’ lives seems to finally be poised to become reality, and this is opening a new level of relationships between brands and their customers. The amount of data we have the capability to collect now is…

‘Retailagility’: Exceeding Changing Customer Expectations
July 7, 2016 at 10:42 am

The customer expectation is changing and developing lasting relationships with clients is only getting harder. Much is being written about customer loyalty, but many programs are still missing the mark. Until now, customer experience best practices have focused on product differentiation, special offers and customer service. However, most of these practices don't change or adjust…