Personalization

How to Get the Most Out of the Data You Already Have
June 23, 2016 at 12:17 pm

Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and you’ve wasted your biggest asset. With the overabundance of data at retailers’ fingertips, it’s imperative…

Are Retailers’ Personalization Expectations Unrealistic?
June 20, 2016 at 9:18 am

According to a new report from RSR Research, retailers have identified personalization as their top opportunity for growth of their digital channels. And with good reason — personalization has proven to drive engagement and sales. Seventy-three percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more…

Personalization Just Got More Personal
June 3, 2016 at 11:00 am

There was a time that personalization was more of an aspiration than a reality. Most retailers didn't have the data, business processes or tools to deliver a personalized shopping experience. Personalization was largely site-based and, in its simplest form, leveraged customer demographics and purchase history to inform the next purchase. In earlier stages, personalization was…

How VF Corp. is Winning With Personalization
May 26, 2016 at 11:18 am

In this exclusive interview from the Monetate Summit in Philadelphia this week, Parker Block, director of e-commerce at VF Corporation, parent company of leading brands such as North Face, Timberland, Nautica, Vans and others, discusses how the company is leveraging personalization to create a better online shopping experience for its customers.

3 Ways Retailers Can Capitalize on Customers' Birthdays
May 24, 2016 at 10:08 am

Whether you’re turning 29 for the 29th time or celebrating your first official year as an “adult,” there’s one day of the year that’s all about you — your birthday. With all of the calls, texts, social media posts, gifts and cards, you can’t help but feel pretty special, and who doesn’t love that? A…

Top Retail Trends of 2016
May 24, 2016 at 9:51 am

I recently received a really interesting whitepaper titled "The Top 10 Retail Trends For 2016" from Synchrony Financial that included a list of the top 10 technology, marketing and consumer trends that Synchrony predicts will have an impact on retail sales in 2016. Here are five of the key trends highlighted. Are any of them affecting…

Tips for Turning Browse Abandoners Into Buyers
May 19, 2016 at 10:14 am

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

Chain Reaction Cycles Rides Updated Commerce Platform to Higher Sales
May 16, 2016 at 9:59 am

Chain Reaction Cycles, the world's largest online bike retailer, recently launched an upgraded version of its commerce platform, with capabilities including adaptive targeting and real-time dynamic segmentation. In episode 36 of Total Retail Talks, Mark Lilley, head of e-commerce at Chain Reaction Cycles, talks about how the bike retailer is leveraging these new tools to…